Joomla & SEO
SEO for Joomla is, for the most part, done for you if you use the right tools. The SEO component of choice is sh404sef, generating SEF urls, META tags and more from your content. But there are other things you have to address to make sure you take advantage of all the SEO Joomla has to offer. It takes a little more time, but it is well worth it.

Links - When adding a link to your content, name the link a keyword like "web design" instead of "click here". Make sure to fill out the Title of the hyperlink in the Joomla dialog box and name it the same keyword.

Images - Make sure you fill out both the ALT and TITLE fields of the image dialog box. Name these a relevant keyword.

More - there are a few other important things to do; ask on this forum and I will tell you!