Serving the Planet Earth from Nashua, NH

Web Design Blog

images/blogicon.png Thoughts, insights and general memes by Charlie Trig, CEO Trig Web Design

seoWith many directories like Superpages and YellowBook using services like Yext to update their systems, it has become both easier and more expensive to update your business addresses online in the event of a move. Even Yahoo now uses Yext to update their directory, and no longer accept free submissions, like the rest of them; all except Google, of course.

While your Google business listing is free, and easy to maintain, Yext charges upwards of $100 per month for their Powerlistings program, which puts your business in all of the major directories, and puts your profile in the spotlight. The question is, is it worth it? The short answer is yes, and here's why: Google Ranking.

Trig Web Design has moved into a new office space in Manchester NH, and are now specializing in helping local New Hampshire businesses using local SEO and specialized web design.

Manchester NH -- 06/01/2015 -- Website design is one of the most important parts of any business marketing strategy and branding. More than a business card or brochure, a well designed website is a 24 hour salesman, order taker and lead generator all in one. Building a website requires a special touch and a keen understanding of the business industry, competition and of course, customer base. Trig Web Design is more than just a website development agency, they have created beautiful, functional websites for businesses all over the country for over 18 years and now they have settled permanently in Manchester NH. While they service the entire United States, they are bringing our special blend of business knowledge, design and marketing to local businesses in New England.

Google states they will continuously update the Penguin Algorithm "As It Goes"

penguin updateLast week, a Google spokesperson told the SEO world that the Penguin Algorithm will not be undergoing periodic changes, but continuously change or evolve as it goes. This is why your website's position in Google seems to change from day to day, and according to Google, will continue to do so.

Web DesignerWhen you are hiring a web designer, the most important aspect is usually the price. Web design doesn't have to be expensive, and even a small business on a limited budget can afford a professional website design. Here is a general guide to show you what's involved in your design, and what you should expect to pay.

Average Costs

Average Web Design Costs
Includes$1695$2495$4995
Number of Pages
Up to 5
Up to 10
Up to 20
Front Page Design
Yes
Yes
Yes
Slideshows
Yes
Yes
Yes
Photo Galleries
Yes
Yes
Yes
Maps & Directions
Yes
Yes
Yes
Media Players
Yes
Yes
Yes
Special Effects
Yes
Yes
Yes
Stock Photos
Up to 3
Up to 5
Up to 10
Contact Page & Form
Yes
Yes
Yes
Social Icons, Like Box, Twitter
Yes
Yes
Yes
Custom CMS
Yes
Yes
Yes
Responsive Design
Yes
Yes
Yes
Site Tracking
Yes
Yes
Yes

While websites can become expensive as they get more complex, you should expect to pay an average of about $2500 for a professional custom web design made in the USA. Prices usually start at about $1700 for a base website, and can get as high as $20,000 or more for Corporate site development, depending on the number of pages, sections, and of course, web applications. Even our base websites come with things that justify their price:

  • Advanced Licensed Customized Templates
  • Royalty-Free Stock Photos
  • Slideshows & Galleries
  • Embedded Maps & Directions
  • Lightbox, Spotlight Effects
  • Multimedia Plugins for Video and Audio
  • Web Application Customization
  • Copy-Edited Content Writing
  • Advanced Content Editors
  • Automatic SEO Generators
  • Social Network Links & Modules
  • Mobile Versions included

We will give you a fair price that will be extremely competitive. Just show us a competitor's bid and we will beat it!

Get a Custom Web Design Quote

penguin updateThis year, Google made some major changes to it's algorithm in their continuing efforts to filter out spammy, non-relevant sites from searches. Some of these changes may have effected your placement, and if you're wondering why you have dropped to page two or three, there is a way to come back. But first, why the drop in the first place?

Backlinks

Google has always placed a lot of weight on how many websites link back to yours. Not just the number, but the quality of the link is important as well. In 2010, Google weighed this so heavily that spammers were able to take advantage of it by creating backlink schemes that boosted their page rank by having thousands of links to their garbage sites. Google fixed this in subsequent updates, by filtering out those worthless backlinks.

Then, spammers found that using Web 2.0s like Worpress.org Blogs and then linking thousands of links to their Blog, which then linked to their website, they could again get top ratings. Well, the party is over, as they say.

In October 2014, Google made their "final" Penguin update, filtering out Web 2.0s and destroying many years of hard work from real businesses and SEO companies. This has proven disastrous for some companies that depend on Google traffic, and now have started Pay Per Click programs to compensate while they figure out what to do next.

The Solution

From our research at Google, guides and videos from the people at Google headquarters, we have found that there are ways to fix your backlink issues and quickly rebuild your page rank with a few simple steps.

  1. Check your Google Webmaster Tools and make sure you don't have any "toxic links". If you are a Trig Web Design customer, don't worry, we already do this on a weekly basis for you. If you have any messages about bad links, use the Disavow tool to get rid of them.
  2. Create or login to your Google Plus account and make a Page for your company. I cannot stress this enough, it is the most important tool to gain page rank and help your local listings as well. It takes just a few minutes, fill out all the information you can, be descriptive, and use keywords without being spammy.
  3. Claim your Google Local Listing under the same account as your Google Plus. If you already have your listing, go into it and make sure all your information is correct, and your description has your main keywords.
  4. {module Google Plus Embed Code}
    Post your Google Plus link on your website using the embed code here: Google Plus Badge Generation, or use a plugin for your CMS like WordPress or Joomla. If you are a Trig Web Design customer, just email us a link to your Google Plus page and we will program this for you.
  5. Post in your Google Plus page! "Share what's new" in your Google+ page posts to their stream, and builds your reputation for posting relevant content. Post about your business, your customers, etc., and add a hashtag (#) to the end of your posts, with common, relevant phrases like #Web Design.
  6. Extra Credit - If you want to get some Tier 2 backlinks going, include your Google Plus page link to external blogs like WordPress.org and of course, in your own website's Blog. For instance, write a Blog entry or even comment on one, then add a link to your Google Plus page, preferably if there is relevant posts about the subject you're blogging about or commenting on.

Having a Google Plus page for your company gives you a PR9 (Page Rank 9) backlink from Google themselves, which is worth it's weight in gold. The more you post, the better your chances of gaining your position back, or increasing it if you are stuck on page 2. Think of Google Plus as the business Facebook, where you don't have to feel weird about posting anecdotes about business; it's welcomed.

For more information about how we can help build your SEO, contact us today.

Websites Designed with Mobile Browsing in Mind

Responsive Web DesignIf you have a website that's not responsive, your business might be left behind. Today, people are using their mobile phones, iPhones, tablets and such to surf the web wherever they are; and they could be looking for you.

We design websites that are based on advanced templates that are already mobile-friendly, and can be easily programmed to show only certain areas for small screens, and show others for standard and wide screens. Responsive Website Demos

Search Engine Friendly

Our responsive websites are developed with CSS3 that supports various media sizes and changes the screen without elements that can hurt your SEO.

Show and Hide Content

Easily setup your website to hide or show page content, modules or entire pages based on the browser. Show or hide content on

  • Wide Screens
  • Standard Screens
  • Large Tablets
  • Small Tablets
  • Cell Phones

local googleMaps for Retail Websites

Our websites for retail businesses include embedded Google Maps that are fully responsive for any device, and include directions, phone links to dial you automatically, and any content or specials you want to advertise.

Contact us today to find out how we can help you with responsive web design.

Blogging for SEOWhen calculating your website's SEO (Search Engine Optimization), Google and Bing take into account a few core factors, although their algorithm is very different in certain ways. One of the easiest ways to improve your SEO is what we call "Relevant Blogging".

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Web Success is easy with a Google Partner

Want to be an overnight success on the web? With today's technology, it's easy! Trig Web Design has put together a 3 step process to make sure your Internet venture gives you a return on investment, and quickly.

google partnersTrig Web Design is now a member of the Google Partner Program, and is certified in Google Adwords Management and SEO. We have helped many clients large and small use Google to it's full potential, and can help your business get new customers almost overnight. The new Google Partner Program assures businesses that the agency they are trusting with their Adwords campaigns knows what they're doing.