Tools & Trades Books

Tools & Trades Books presented a unique challenge: a website that had been built, expanded, and modified over nearly 25 years. Over time, the system had become difficult to manage, outdated in design, and increasingly limiting for the business. Several developers declined the project due to its complexity.

We approached the project with a full rebuild strategy — preserving what mattered while modernizing everything else.

Within a short timeline, we:

• Designed a clean, modern interface aligned with the brand’s craftsmanship focus
• Rebuilt the site on a stable, scalable platform
• Migrated the full product inventory into a new e-commerce system
• Improved navigation and usability for both customers and administrators
• Optimized performance for faster load times and better user experience

The result is a streamlined, easy-to-manage website that supports ongoing growth while maintaining the character and history of the original brand.

The project was completed in under two weeks, with continued support provided after launch to ensure a smooth transition.

Client Review

Nearly 25 years ago I had a web site custom designed for my businesses. The original company enlarged and reconfigured it several times over the years, but finally it needed a complete overhaul to meet today’s needs. I tried for a year to find someone to work on it, but as soon as they looked at the coding, everyone I approached threw up their hands and said they could not deal with it. Finally I found Charlie Trig and he relished the challenge and said no problem. He would design a whole new E-commerce site using contemporary principles and import all my inventory. While we were having our first conversation he was taking notes and immediately sent an email detailing what he suggested to meet the requirements of my online store. There was constant interaction over the next several days as he created a new “hero image” and logo for my book store and we discussed how I needed to sort and use my data. Within less than two weeks my new web site was ready for my customers with a fresh, new look, all the inventory in place, functionality that I requested, and a modern e-commerce system that is easy to navigate. He was still available for advice after it was launched as I was learning the new processes. I highly recommend Charlie to solve your web design and function issues that others lack the skills and expertise to resolve.

- Jane Butler