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13 November 2015 | Super User | Web Design Blog

Local SEO Exposed

Local SEO SEMI know, here is yet another SEO article that will reveal the 'local SEO magic formula' for getting to the top of the search engines. Sorry to disappoint, but the truth is there is no magic formula, just some copy-editing work and a little expense. I'm going to break it down for you, and explain why each SEO factor is important, and what it really does for your ranking.

Since Google has the lion's share of searches online, we all want to be on the top of Google. If you are a local business, the secret to top organic and Maps listings is an optimized website, complete Google Listing and Customer Reviews, although is less competitive markets, reviews won't count as much. But for most of us, having great reviews on Google is essential to top ranking, trust me.
13 November 2015 | Super User | Web Design Blog

Sites Dealing with Touchy Subjects

One of our clients is a Addiction and Recovery house in Laconia, NH and we are talking today about the stigma associated with this terrible plague of heroin addiction across the country. It seems every day there are more stories of overdosing, addiction epidemics right in our own communities, and politicians punting the issue or giving us platitudes. We also noticed that while websites for dealing with this issue are popping up across America, there are not a lot of web design companies that want to even touch a project involving addiction.

riverbankhouseWhile they reasoning is understandable, protecting their reputation and all that, I personally find it distasteful that they have such high opinions of themselves, or worse, a low opinion of people dealing with heroin addiction and recovery. Maybe it's because people in my family have struggled with addiction and alcohol abuse, and I have seen firsthand what it does to the people I love, but I for one and proud to be a part of the recovery process that has to happen in America.

But that's not what this article is about; it's really about creating a website about a 'taboo' subject, and getting over the hurdles society itself puts in front of these topics. From sex enhancement to drugs and alcohol, there are many subjects that you may want to base a website on, but how do you get people and search engines to take you seriously?

29 September 2015 | Super User | Web Design Blog

Optimizing your down time

Optimizing Down Time

Every business has lulls in traffic for various reasons, from seasonal to the condition of the Dow Jones. As a SEO specialist it's my job to get my clients (and myself) to the top of the search engines, a process that becomes more complicated and costly every month it seems. So once the site is optimized, sitemaps submitted, backlinks building, social networks joined and a partridge in a pear tree is all done, now what do we do when the phone is still quiet?

I may be a little old school, but I like to network with people in my down time. This can be done dozens of ways from the standard Chamber of Commerce network groups to joining a chat room, but I find that getting out of your box is the best way to make connections, without even trying to; and you can get much more than new clients out of it.

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