I know, here is yet another SEO article that will reveal the 'local SEO magic formula' for getting to the top of the search engines. Sorry to disappoint, but the truth is there is no magic formula, just some copy-editing work and a little expense. I'm going to break it down for you, and explain why each SEO factor is important, and what it really does for your ranking.
Since Google has the lion's share of searches online, we all want to be on the top of Google. If you are a local business, the secret to top organic and Maps listings is an optimized website, complete Google Listing and Customer Reviews, although is less competitive markets, reviews won't count as much. But for most of us, having great reviews on Google is essential to top ranking, trust me.