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There's a lot of confusion out there about SEO (Search Engine Optimization) today. Not just what it means, but the difference between Local and National search engine placement and marketing. While they overlap in a lot of areas, it's a lot easier to get to the top of Google locally than nationally. Here's why.
Building a website the right way from the start is the most important thing about getting traffic, keeping it, and converting it to sales. in this article, I'll share what goes into building a website, from the Home Welcome text to the Terms and Site Map; and the importance of each aspect.
There are a lot of Internet marketing firms that tell you they can get you more traffic, and some even do; but what do you do when that traffic fails to get sales? It all goes back to an old method called M.O.T., and can help you convert your traffic into sales.
Some may say a statement like we're the best website designers on Earth" seems a little arrogant, but we don't say this lightly; we're convinced due to long hard hours of fixing everyone else's work over the last 20 years.
These days, it seems everywhere you look someone is offering "nearly free" hosting. Offers for $10 bucks a month seem great, but before you whip out that credit card and get locked in for 3 years, you might want to consider the repercussions of getting a cheap host.
I've used Adwords and Adwords Express for a long time, even went through their certifications and became a Partner (only after I sold enough Ads). That being said, I have a bone to pick with Google, and it seems I'm not the only one.
What is Adwords? Adwords is Google's Pay Per Click program, where you can buy keywords and get your ad on the top of the search results for that word or phrase. You can have a text or image ad, and the cost per click is determined by an auction-type system, where businesses compete with each other, while Google makes all the money.
2016 broke all the rules and boundaries on the web, from fake news to hacking our democracy. Not only did hackers attack large organizations, but our servers as well. In the last 13 months, we saw an amazing uptick in attacks on our web server, mostly from Russian and Chinese IP addresses, but also from IPs here in the USA. When it first started back in late 2015, we started recording, vetting and blocking offending IPs in our server's firewalls, in an attempt to stop the barrage of attacks ranging from Brute-Force admin logins to SQL Injections and File Uploads. At the time, we had no idea it would grow into the beast it did.
The eternal question - which is better, WordPress or Joomla? I have been working on both since 2006, and 10 years later, I think I have enough sites under my belt to give a true developers' point of view, that will try to separate fact from fiction, without hyperbole or bias. I'll compare the basics you probably already know, then dive into code changes, plugin support & customization and user ease-of-use, environment & security and other factors you don't see elsewhere; and don't find out about until it's too late.